Getting Started New to Direct Mail? We're here to help!

Is Direct Mail Advertising Right for You?

It doesn't matter how good you are if no one knows you exist.

As you know, consumers today are more sophisticated. And they're bombarded constantly with advertising messages from television, newspapers, magazines, radio, and the internet. A key ingredient for successful business growth is direct mail advertising. Almost every day, every customer you have and want goes to the mailbox to look for bills, letters, news and information. Additionally, people want products and ideas that can make their lives better. Your direct mail can actually help them decide on products, services and ideas from you. If you've really taken the time to identify your targeted audience and put together a killer offer for them, they will thank you for your mail with an inquiry or order!

Once is Never Enough
A basic fact of direct marketing is that response rate levels depend on both reach and frequency. Managing a successful ongoing marketing program designed to increase customer conversion over time requires follow-through. This should be thought of as an investment; an investment of time and money. The rewards can be big.

Stay in Touch - Stay in Business
In direct mail advertising-- the timing of your message is everything. Multiple "touches" to a defined list greatly increases the odds that your message will reach your prospect, especially when you're targeting high-level decision makers. Multiple impressions will also dramatically increase recall rates and therefore, mind share for your company's product or service (TOPA - Top of Mind Awareness).

Direct Mail Benefits

• Flexible: You can mail anyone your message at any time, using any format. You can send postcards, letters, color brochures, free samples, co-op mailings, even a dirt (we did that once)! The choice is up to you and your budget.
• Targeted: Choose precisely the audience you want to reach and speak to them, and only to them, one-to-one.
• Measurable: There's no guesswork. By tracking and analyzing your response, you'll know how you're doing.
• Accountable: When you see how well mail works, it becomes its own justification.
• Private: Not only can you reach your customers without your competition's knowledge, but you can also allow your customers to see your message, without distraction.

Uses for Direct Mail Include:

• Generating leads
• Generating store traffic
• Responding to competitive activity
• Generating customer loyalty
• Generating new customers/referrals
• Improving sales force efficiency
• Improving customer service
• Increasing customers' average purchase amounts - generating higher sales
• Announcing store hours/sales/new locations
• Augmenting media advertising to top prospects and select customers

If you want to generate increased business, chances are, direct mail can help you accomplish it -- effectively and efficiently.