YourName.MyWeb.com Personalized URLs Work

Personalized URLs boost response, improve conversions and increase value to many direct advertising projects

Break thru the clutter of marketing messages with Personalized URLs. Personalized URLs leverage the power of personalization, multi-channel marketing, and easy tracking to improve responses and conversions. We make it easy for you... here's how it's done. [see a sample page here]

1. Decide what you want to accomplish. This is the key to any effective and successful marketing campaign, but is even more important for a Personalized URL project. What is the outcome you want-and tailor your appeal to maximize that outcome.
2. Take a look at your list. Besides name and address, what other data to you have at your fingertips. The more relevant information you can use, the more powerful your appeal will be.
3. Consult with our in-house experts. We'd love to work with you to create an effective piece or campaign that fits your budget. Remember, we're focused on maximizing results-and personalized projects involve more of an investment than static.
4. You choose the available unique URL to take your prospects to- such as "MyGreatPorkchops.com".

Once the upfront work is done, that's when our team of marketing experts goes to work.

1. Your list is appended with the Personalized URL field. This is usually a person's first and last name, such as "ChuckJones." The list is then prepared for our standard mail process, and a copy of it is uploaded to the web database.
2. Your artwork is finalized. Either we help you design it, or we take your design and modify it for personalization.
3. A custom "landing page" is built based on the look and feel of your website and the piece that's being mailed. This is where the magic happens-we'll talk more about that later.
4. When the piece is being printed, we're building your personal back end administration screen to capture responses.
5. Email campaign (if your list includes email addresses) is readied.

Now we're ready. Here's what happens when your piece hits the mail-

Your prospect receives their piece in the mail-and it really is"theirs." Their name, and other relevant information, is colorfully displayed throughout the mail piece. They are encouraged to go to their own personal web site-TheirName.YourWebPage.com. When they go to their page, they see a web page that looks like the mail piece, and that is highly personalized. It looks like you took the time to build a page just for them-which is not far from the truth! On this page is the call to action for the desired outcome you want-and we're pre-populated their form with most of their relevant info. This saves them time, and gives them a place to update their information. If they choose to act on your call to action, you will receive an email to check out your administration page to see who "opted in".

You can also use email marketing in conjunction with the mail piece, or as a follow up to a successful opt in. Email marketing is a powerful multi-channel one-two punch. You'll find that a follow up email increases responses, and is actually the easiest way to go to their personal web page-it's just a click, rather than typing in the address.

What if someone visits their web site but doesn't act on the call to action? Since they visited the web from their Personalized URL, there is a log of their visit, even if they're just looking. These prospects are "warm" and may be coaxed into action with a follow up phone call.

Personalized URLs allow you to Target, Talk, and Track. You'll find them to be a cost-effective and successful marketing tool. To get started, or to find out more, please give Wendy Hoover a call at 800-656-8883.